The Rustic Diamond
Loading map...
The Rustic Diamond is a charming home goods store and gift shop located along the Embarcadero in Morro Bay, California. Featuring an eclectic array of unique, locally crafted items, this sun-filled space offers visitors a memorable shopping experience in a friendly, welcoming atmosphere.
The store is open daily from 10am to 6pm, with reduced hours of 11am to 5pm on Sundays and Mondays. The wheelchair-accessible entrance and nearby parking lot make it an easily accessible destination for all visitors exploring the coastal town. In-store pickup services are available, and the ever-changing inventory means customers are encouraged to visit frequently to discover the latest offerings.
The Rustic Diamond's focus is on showcasing the work of talented local artisans. Customers can browse a diverse selection of repurposed furniture, handmade jewelry, whimsical home decor, and stylish women's clothing, all crafted with meticulous attention to detail. Many have expressed delight at discovering "truly special, one-of-a-kind items" they couldn't find anywhere else, from meticulously crafted jewelry pieces to repurposed furniture that seamlessly blends vintage charm with modern flair.
Situated along the bustling Embarcadero, The Rustic Diamond is perfectly positioned to complement the array of local shops, restaurants, and attractions that make Morro Bay a beloved destination. Visitors can stroll the scenic waterfront, explore the iconic Morro Rock, or indulge in fresh seafood at the nearby eateries after browsing the store's offerings. Customers consistently praise the "beautiful and unique" merchandise, as well as the "friendly, welcoming" atmosphere and great customer service provided by the knowledgeable staff.
Whether you're seeking the perfect gift, a unique home accent, or simply an enjoyable browsing experience, The Rustic Diamond in Morro Bay is a must-visit destination. With its focus on locally sourced, handcrafted treasures and its commitment to providing a warm, inviting shopping environment, this charming store is sure to delight and inspire all who step through its doors.
23 reviews
M. P.
Ein wunderschöner Shop. Es gibt soviel außergewöhnliches zu entdecken. Sehr nette Bedienung. Vielen Dank und liebe Grüße bald wieder aus Germany.
Isa J
I came across this store after eating at Dorn's. So happy I found this gem! Great clothes and unique art items! I regretted not getting an item from the store. Cindy and Helen are angels! They were able to deliver it to me! I couldn't be any happier. If you like something, buy it! Don't wait like I did! My family and I will be back!
K L
I LOVE this boutique! This store is full of beautiful and unique clothing and jewelry. Shoes! I rarely leave empty handed. Great customer service. Fun atmosphere. I get lots of compliments when I wear the items purchased there. Inventory changes often so it's like a new store every time! Do yourself a favor and make a point to stop by when you are walking the Embarcadero in Morro Bay! My boyfriend even enjoys bringing me there to treat me with a new piece or two!
Carol Long
The most lovely store! Such an appealing and interesting variety of items for sale. I want to buy everything when I visit the store. Open, sun filled, with a welcoming, helpful staff.....they love dogs!
Tayler Pierce
Fantastic Customer Service! The most warming welcome when you come through the door and such a fantastic selection of local items and gifts! Highly recommend stopping in to check out The Rustic Diamond. :)
Michelle Stone
Such a cute store! Friendly and helpful staff. One of a kind original art finds. Fun funky hand painted furniture. Beautiful handcrafted jewelery and to die for super cute clothes!!
Mary Sendall
Always cutest clothes, soft and comfortable. I always find great gifts and unique items for friends and family. I am never disappointed with my finds.
Angela Ornelas
Love this place!!! It's awesome!
Li Li Clever
Cindy, the owner of Rustic Diamond truly puts her heart into her lovely, eclectic boutique. She features artwork, crafts and designs by skilled artists from near and far. It’s a refreshing experience to visit and you’ll find special gifts galore!
Irene Rodarte
My favorite place to shop on the Embarcadero! Whether looking for a personal gift or decorating a home, The Rustic Diamond has a wide selection. The owner, Cindy, offers the artistic works of talented locals. It’s great to see the large inventory of repurposed items as well. Browsers are always welcome and there’s so much to enjoy. No matter how often I stop by, there is new inventory. Looking for that special unique purchase? Don’t miss out on this shop.