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Once Upon a Child storefront

Once Upon a Child

3.5(50 reviews)

Address

16750 W Bluemound Rd, Brookfield, Wisconsin, 53005

Contact & Hours
Monday9AM-9PM
Tuesday9AM-9PM
Wednesday9AM-9PM
Thursday9AM-9PM
Friday9AM-9PM
Saturday9AM-9PM
Sunday10AM-7PM
Location
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In Their Own Words
How Once Upon a Child describes themselves
Chain operation that buys & sells gently used items for children, including clothes, shoes & toys.
Customer Reviews
3.5

50 reviews

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Honee Lee

Honee Lee

Has not disappoint me at all with having 4 kids, with having the last baby now 9 months the colthes there are way easier to adjust with my growing baby

Owner Response

Honee, Thank you so much for your positive review! We are so glad you have been able to find items for your growing baby. That's what we're hear for! Can't wait to see you again soon!

Ali B

Ali B

I LOVE THIS PLACE. I come here at least monthly, often more, and I'm surprised by some of the negative reviews. I feel so good about buying secondhand for both environmental and financial reasons. I've found tons of good stuff here ---sometimes you have to dig and yes, you need to check things over for stains and flaws but overall it is a nicely organized store. They also often have deals and specials that I take advantage of. I've also sold stuff here, they don't pay a ton but it's great to at least get some $$$ back. I find that taking in smaller amounts is less stressful for me to organize at home and they seem to get through my small bins pretty quickly.

Owner Response

Hi Ali, Thank you so much for your detailed review! We're thrilled to hear that you love our store and find value in both shopping and selling with us. It's fantastic to know that our organized setup and deals help make your experience enjoyable, and that our approach to buying and selling secondhand resonates with your environmental and financial values. Your loyalty and positive outlook truly motivate us to keep doing our best. We appreciate your support and look forward to your next visit!

Dana Slottke

Dana Slottke

Haven't been there yet, but my neighbor just highly recommended them to me, for selling and buying there! I'm gathering up all the old clothes and toys my kids don't want or need, and keeping my fingers crossed! 😊

Christiana Yablonowski

Christiana Yablonowski

This location was nicely organized, well lit, and had high-quality items. The staff were so kind and helpful too!

Owner Response

Thank you so much for your kind words! We’re thrilled to hear that you had a great experience and enjoyed our selection and organization. Our team works hard to create a welcoming and helpful environment, so it means a lot to hear that it made a difference. We appreciate your support and hope to see you again soon!

Brianna Ortiz

Brianna Ortiz

I love this location and can’t stop recommending them to everyone I know. I had a baby in September and almost every clothing item has come from this store. It’s nice to know that I am not contributing to the dumps of clothes that are being forever thrown away, instead contributing to a recycle reuse system for a fraction of the cost of brand new, especially when the clothes are in such great condition they are practically brand new. I had an issue with a swing that I purchased from here, the store was very understanding and replaced it with the same exact model they had in their store. The store is always clean and well kept. I really can’t say enough about how amazing it is.

Owner Response

Thank you so much, Brianna! We're thrilled to hear you love our location and appreciate your recommendations. It means a lot to us that you're choosing high-quality, gently used clothing for your baby and supporting our mission to promote recycling and reuse. We're also glad we could resolve the swing issue to your satisfaction. Your kind words about our clean, well-kept store and dedicated customer service truly motivate our team to keep up the great work. We look forward to serving you and your family again soon!

Amanda L

Amanda L

Awesome store for buying my kids stuff - they just grow so fast I feel like I'm always having to buy new things! The staff working today were super helpful and went above and beyond. They were so busy with the items they were getting in but they still had the time to help me with my questions!

Elizabeth Jachimiec

Elizabeth Jachimiec

We love Once Upon a Child! We have bought and sold there many times and are happy to support them. The staff is always so kind, thoughtful, and helpful. Some items are priced a little higher - especially brand name items - but they run regular sales, some so steep you’d be shocked. They recently renovated so the space is much larger, much less cramped, and filled with great treasures! Plus, they support people in the community - today I learned there’s a special discount for those fostering children. Love that their heart for children and families is so evident!

Jessica Franklin

Jessica Franklin

This place is the best place to find all your kids needs! I love going here and finding everything I need without having to go to a Walmart! And who doesn't love these deals?? The prices are soooooo good!

Christine White

Christine White

I love shopping and selling here. Great prices and so beautifully organized! The staff is amazing and always ready to help.

Samantha Hubbard

Samantha Hubbard

I absolutely LOVE this store! I enjoy bringing in my kids things they have outgrown and replacing them with fresh new things from here. I love the atmosphere and the employees always treat everyone so nicely as if they were family/friends. They have a great selection of pretty much anything you could need and never knew you needed but now MUST HAVE!! The prices are affordable, trendy fashions, good quality & it's like a literal kids fashion closet dream come to life in my opinion. I always look forward to the next time I stop in and can't Rave enough on how wonderful this place is!!! Also the owner is such a sweet person. This woman is truly making a difference in our community. ❤️

Owner Response

We REALLY appreciate your support and taking the time to write us a kind review. Thanks for being an outstanding customer.

Showing 1-10 of 50 reviews
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