If you want unique gifts, or even nice housewares for yourself, you should go here. There is some sassy attitude in many items for sale, but it's all pleasant and purposeful.

Very nice store. Friendly people. Best place to buy gifts for your special someone or something for yourself. Highly recommend giving this store a try.

They had very cute and unique items!  Definitely a must see store!

I have loved Booth 121 every time I've visited! Unique items each time I visit for every season. They support local artists too  which I find super cool.

My best friend took me here for the first time yesterday! One of the owners is a friend of her family. The woman who was there seemed happy to help us and had a kind demeanor. I don’t love shopping online and this store has something for everyone! I got a head start on Christmas/birthday presents and look forward to stopping in again very soon.

Super fun place shop and find unique gifts! Buttons, shirts, magnets, socks and more!

So much to choose from and new things every time I go. Great place for fun gifts!

A GREAT Variety of items.  Gifts for loved ones.  Staff is friendly and helpful.  Need a Unique gift? This is the place to go!!!

So many wonderful gifts and items for my own home. I couldve spent all day looking!

Love this store,awesome merchandise. Fun place to look and I always find something that I have to have.

Love the variety of items. Socks will definitely give you a giggle. Great gift ideas. One of my favorite shops.

A little naughty, right on target with the humor, perfect shopping for those who don't take it all too seriously. Life should be fun and this place gets it!

Such a cool store with unique gifts! Your cards make me laugh so hard every time I browse them!

The cutest and most fun shop around! LOV Boutique's jewelry and clothing located inside have an awesome selection. The cards, notebooks, mugs, socks, etc inside Booth 121 will have your stomach hurting from laughing! They also have a baby section 😍 Unfortunately for my wallet I'll be back!

The VERY best place for funny, rude, snarky cards and gifts for slightly twisted friends. Lots of jewelry, clothing, purses and one of a kind finds. There's always something new and tempting every time I visit.

One of my favorite local shops. Owners are amazing! Great place for fun, snarky, gifts, as well as fantastic Wisconsin items. Mostly local artisans/makers... this place is a must for 'Buy Local' shoppers!

My favorite shop! One of a kind, handcrafted, locally made a huge variety of items. Adult humor items are fantastic!

Super cute boutique with all kinds whimsical gifts and funny phrased things… we settled on a cute dainty heart ring, fluffy warm scarf and a Valentine’s knit hat with fleece lining. But wanted to buy everything they had! Stop in and be ready to browse!

Awesome as always, Lady's! You keep brining new stuff to us along with trusted favorites. I can always count on finding great gifts.

This is a great place! They have so much fun stuff to look at. You could spend hours in here. Prices seem fair. They sell lots of locally made items as well.

The place to visit to browse gift aisles alone or with a buddy. The entire store is a sensory experience. Plenty of tasteful mind, body and humor stimulus gifts and rewards throughout Booth 121.

I had just moved into the area and was driving around seeing what stores were around. Chance brought me into the store. And I am so glad she did. There was so much to look at and much laughter. A great store for a funny gift, for yourself or someone else.

Wonderful and creative items created by local artists! I shop here every time I need that special touch for a gift! I highly recommend this shop!!!

What a very cool shop. Mind the warning before you enter. The stuff you think in public but force yourself not to say.

So many cute and hysterical gifts to choose from! Candles, funny socks, adult activity books, dish towels with smarta**sayings and hilarious silicon baby bibs. The perfect store for local gifts! I highly recommend!

This is such a fun place to stop when visiting Madison! There is always a unique gift for someone on your list whether it is jewelery, socks with a cute saying, or a funny magnet. I always stop and buy gifts in advance so I am not searching for a gift when a birthday comes along. A must stop when in the area!

Super cute store with lots of funny gift type items. Cute clothing but mostly for smaller sizes. Some really unique finds. However, I do have to say all of the signs around the store warning you not to touch anything unless you are seriously considering buying are a bit off putting and not welcoming and make me browse less (and therefore shop/buy less) than I otherwise would.

Quaint boutique in Monona with wonderful items from local Wisconsin retailers. Feels like a trip to the farmers market!

This store has tons of great items. Lots of crude/witty humor, such as bracelets with swear words in morse code and various items with silly insults on them. They also have nice "Wisconsin" decor. I got a very soft and warm blanket that says wisconsin on it.  I spent way too much here because I wanted everything lol

Booth 121 is such a unique store! When I need a gift for someone I always go there first. My favorite item is the celebrity earrings :) I have a few pairs and have gifted many. I love shopping at Booth 121!!

This place has some of the neatest and cutest items you can find. We love going here just to browse. If you want a unique gift this is the place to go

This is a great little shop where you'll find a ton of unique and one of kind items for just about anyone on your list.  They have knickknacks, jewelry, clothes, sports related items, socks, snarky gifts, cute gifts, fun stuff and truly one of kind things.  I love going through the store and seeing what's new.

Amazing store, such friendly service. I love that they support artists and also pick such unique pieces. I got some wonderful things and will definitely be back when I am in town. As the first store we've entered for fun since March, I'm so glad my mother and I stopped by.

this is easily my favorite shop in Madison! it’s my go-to for gifts, house decor, and fun accessories and clothing. The shop owners are always friendly and so helpful.

This place has so many unique items for sale.  You have to go in a few times to get through the entire store just once.  I love the different vendors and their recycled items.   Would give it 10 stars if I could!  You need a sense of humor and you will really lighten up after you visit Booth 121.

Great sassy gift items. Hilarious store. Pricing is fair for the items. Have only been in twice, but have been suggestion for everyone to go there! Go here!! If not to buy something, then to get a laugh :)

Unique, hilarious, and fun gifts including beautiful clothing, home decor, socks with bad words, candles, and a whole boutique in the back dedicated to pet owners (stuff for the owners, not the pets). Reserve a lot of time to wander.

This store is an absolute gem! Unique items, fun stuff, gifts for yourself or others, local items, handmade, clothing jewelry, everything. This place just puts a smile on my face. You need to go. There is literally something for everyone. :)

Unique, locally crafted, locally sourced products. Great gift ideas. Many humorous items. I've brought a number of friends and family members here to shop for gifts for themselves and others.

Very cool, chic store with a wide variety of gifts, crafts, clothes, and home decor. Traditional to trashy (but in a good way), whimsical to witty, there is something to suit all tastes. Local and unique items you won't find anywhere else, it's well worth a visit. Plus you can hit Swad up the street for some excellent Indian food before or after your shopping spree.

This was my first visit to this store and I absolutely loved it!!  They have some really funny and cool things. Clothes are of good material and the atmosphere is amazing.

This is a fun and unique store.   It's a great place to find that one of kind gift for the person who is hard to buy for.  Just an FYI, there are some vendor items that have some colorful language that not everyone will find as funny as I do.

A must-see place to shop! This cute, quirky store has unique and exceptional quality items. I didn’t even know some of this stuff existed until I came here. The owner Leah is just awesome and very talented. They do custom work or just stop in to browse their inventory, I’m sure you won’t walk away empty-handed and you’ll be back for more!

Love Booth 121! They have such a carefully curated collection of amazing and unique finds. Gifts, candles, clothes, home decor, jewelry and a ton more! There is something for everyone. I love stopping by and checking out their collections whenever I'm in town. :)

My go to place for all things handmade, vintage, or snarky and they got cute clothes and accessories too! There's something new every time I go and the owners are truly amazing! Buy local folks!

I LOVE this place!! I could literally buy everything in the store. I've been in multiple times shopping for myself as well as others. EVERY TIME I walk out with more than I came for (and a longing for MUCH more!!). I would recommend this place to anyone and highly recommend for gifts and local vendors. Take your time looking around because there's so much to see and each time you go there's more to discover. Jewelry, Vintage, Decor, Witty Quotes, Etc.

This shop is super cool. It features fun items from local craftsmen, sick as clothes, wall decor, soaps, greeting cards, and so on. It's all unique and well made stuff. Totally worth a visit!

A nice variety of home decorating items, clothing, jewelry, candles, some handmade. I purchased a soft, cozy top for fall. It's my must stop shop when I'm on the east side of Madison.

Not really "upcycling" when most of the products are brand new not even recycled. The majority of this store is just over priced items you would find at any souvenir-like shop. Some of the items are very cool homemade recycled products. Not a bad place to come for a gift. Keep in mind everything is way over priced.

We are sorry to hear that you had an unpleasant experience at our store. We can assure you, 100%, that it had nothing to do with your daughter being black. If can let us know when you were here that would help us better address the issue. Please feel free to reach out to Rebecca or Leah at 608-286-1230 if you wish to discuss further.

Unique items but very unfriendly employee.  She acted like my daughter and I shouldn’t be in there.  Maybe because my daughter is black, who really knows.  They have some cute stuff but it is WAY overpriced and again, we don’t support places that make us feel
Unwelcome.

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